Anti-Radiation was founded by Bran Brooks, a fitness coach and director at bodybud, whose journey into health and productivity took a transformative turn in 2022. Holding a Bachelor of Science degree in Commercial Management and Quantity Surveying, Bran has an in-depth understanding of how buildings influence human health — not just through their design and construction, but also through building biology, including electromagnetic fields (EMFs).

In 2022, Bran began to experiment with electronics and radiation signals, leading to the realisation that he was experiencing symptoms of Electromagnetic Hypersensitivity (EHS). Struggling with disrupted sleep, brain fog, and the sensation of a high body voltage, Bran investigated the effects of EMFs within his home. Using specialised EMF detectors, he identified exposure levels in areas where he spent significant time and discovered their impact on his well-being.

By implementing practical changes, such as optimising WiFi and smart meter placement, removing unnecessary electronics, and utilising shielding equipment, Bran experienced profound improvements. These adjustments led to deeper sleep, enhanced focus, and a renewed sense of clarity and calm. While these solutions may not work for everyone, they inspired Bran to explore ways to make EMF mitigation more accessible to others.

This realisation, alongside his commitment to holistic health as a coach and wellness business owner, inspired the creation of Anti-Radiation — a brand dedicated to helping individuals and families protect their health in an increasingly connected world.